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"Since working with Aaron & Angus, I was able to cut my attrition in half by just implementing a few of their tactics. PracDev actually care about your success."
The 7 Systems Of Highly Effective Chiros Will Teach You How To...
SYSTEM 1:
BRAND
Build an Irresistible Brand
Avatar Creation: Define your ideal patient with clarity, understanding their needs, pain points, and aspirations.
Content Pillars: Use foundational themes like Education, Adjustments, Philosophy, and Humor to create consistent, engaging messaging.
Offer Creation: Craft offers that balance patient accessibility and practice profitability, from low-barrier intro offers to premium packages.
SYSTEM 2:
ATTRACT
Attract More New Patients
Ad Copy and Creative: Master the 5 Types of Ads—Talking Head, Problem-Solution, Whiteboard Explanation, POV, and B-Roll—to captivate your audience and generate leads.
Referrals: Maximise word-of-mouth growth using the 5 Asks, Happy Wife Offers, and CAC-Equivalent strategies to create consistent patient referrals.
Reactivation Scripts: Re-engage inactive patients with proven conversation flowsBullet list that bring them back to care.
SYSTEM 3:
NURTURE
Nurture and Boost Show Rates
NP Scripting: Guide conversations from initial inquiry to booked appointment with confidence and clarity.
Objection Handling: Use Looping techniques and Questions vs. Objections frameworks to address concerns and build trust.
Reactivation Campaigns: Use scripts and automation to turn one-time patients into loyal, long-term advocates.
SYSTEM 4:
GOING
Deliver a Seamless Patient Journey
The Patient Journey: Create a defined, repeatable process that enhances patient experience from their first visit to ongoing care.
Consistency in Care: Ensure every patient receives the same high-quality experience by standardising care plans and communication touchpoints.
Outcome Tracking: Monitor progress at every stage of care to celebrate milestones and adjust plans, keeping patients engaged and committed to their health journey.
SYSTEM 5:
START
Convert More Patients
The 5 Agreements: Set clear expectations with patients to improve retention, satisfaction, and outcomes.
Questions vs. Objections: Learn how to differentiate genuine concerns from common hesitations and address them effectively.
Commitment to Care: Build trust by clearly explaining the patient journey, from the first adjustment to long-term wellness goals, ensuring patients feel confident and motivated to follow through.
SYSTEM 6:
DATA
Master Your Practice’s Data
Data Story: Track critical metrics like attrition, cost per patient, and lifetime value to uncover bottlenecks and opportunities for growth.
Metrics Mastery: Gain full control over your practice’s financial and operational data to scale predictably.
Predictive Insights: Leverage trends and historical data to forecast patient growth and identify potential challenges before they arise.
SYSTEM 7:
OWNERSHIP
Lead with Confidence
Operator to Owner: Transition from day-to-day operations to a leadership role that focuses on growth and strategy.
Team Meetings: Foster alignment and accountability with structured, actionable meetings.
IDS Process (Identify, Discuss, Solve): Resolve issues efficiently and keep your practice moving forward.
Learn The Exact Models To Get & Keep New Patients...
GET PATIENTS
4P Avatar Creation Framework: Define your ideal patient with Avatar Creation and develop Content Pillars that speak directly to their needs and aspirations. This ensures your marketing consistently attracts the right audience.
8 Step Irresistible Offer Formula: Craft front-end offers that provide immediate value to potential patients. Using the 8-Step Irresistible Offer Formula, you’ll create compelling entry points that encourage patients to take action without resistance.
Chiro Content Wheel: The 5 Ad Types Leverage the 5 Ad Types (Talking Head, Problem-Solution, B-Roll, POV, and Whiteboard Explainers) to create high-converting ads that engage and educate. These proven formats simplify ad creation while driving measurable results.
KEEP PATIENTS
Step-By-Step Patient Journey Map: Create a structured, repeatable experience that ensures every patient feels supported and guided through their care plan. This system fosters satisfaction and builds the foundation for long-term retention, turning patients into loyal advocates.
Conversion Secrets - The 5 Agreements: Establish clear agreements with patients about their goals, treatment plans, and expected outcomes. This framework enhances trust and ensures both patients and providers are aligned, reducing misunderstandings and improving commitment.
Objection Or Question Blueprint: Master the art of distinguishing between patient questions and objections. Address questions with clarity and objections with confidence, providing patients with the assurance they need to move forward in their care journey.
GROW A TEAM
Data Story Secrets: Uncover the hidden narrative behind your practice’s numbers by tracking key metrics such as Cost Per Lead, Retention Rates, and Lifetime Value. Use this data to identify opportunities, address bottlenecks, and drive strategic decisions.
Identify Shift - Operator to Owner: Make the critical shift from managing daily operations to leading your practice with a big-picture mindset. By focusing on growth, systemization, and team empowerment, you’ll unlock the freedom to scale sustainably.
The IDS Team Meeting Framework: Transform team meetings into powerful growth tools using the Identify, Discuss, Solve (IDS) framework. These structured sessions help you tackle challenges, align goals, and drive practice performance effectively.
Get More PATIENTS, KEEP MORE PATIENTS, GROW A TEAM
Don't Miss Out On Getting The #1 Practice Growth Resource
GET A FREE DIGITAL COPY W/ 15+ HOURS OF
VIDEO CONTENT INSIDE OUR FB GROUP
Don't Miss Out On Getting The #1 Practice Growth Resource
GET A FREE DIGITAL COPY W/ 15+ HOURS OF
VIDEO CONTENT INSIDE OUR FB GROUP